TO HAPPIER HOURS.
Talea Beer Co. encourages young women to embrace a new “etiquette” to show that they can help create a healthier, more positive beer culture.
Written with Cara Litvack
![](https://freight.cargo.site/t/original/i/2679d85c26eb8e006b16ca80c42e55e0def93d382f0bf92bee085f1802f16a9a/OOH2_CROP.jpg)
The new beer drinking etiquette will be splashed on murals at instagrammable girls’ trip locations, i.e. Miami, Nashville, Los Angeles.
![](https://freight.cargo.site/t/original/i/9bbe0e517db1b375250d50185f44e890f2e3d2522e33234e780bafdda4a53bdd/OOH1_CROP_Rev2.jpg)
![](https://freight.cargo.site/t/original/i/a05facc55aff1631030151163cf38f62ed5b4d9005b2e7247f68e80cd969cf96/OOH3_ALT_rev2.jpg)
![](https://freight.cargo.site/t/original/i/d9eb2ac773ce56a5514c2e40ada1c39f9a205725ed9d721e96e0515ab325f3ed/TaleaStickers_Portfolio_rev1_low-res.jpeg)
Guerilla stickers will be posted in New York’s most instagrammable bars where they don’t have Talea, encouraging a more positive beer culture where women already are.