TO HAPPIER HOURS.
Talea Beer Co. encourages young women to embrace a new “etiquette” to show that they can help create a healthier, more positive beer culture.
Written with Cara Litvack
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The new beer drinking etiquette will be splashed on murals at instagrammable girls’ trip locations, i.e. Miami, Nashville, Los Angeles.
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Guerilla stickers will be posted in New York’s most instagrammable bars where they don’t have Talea, encouraging a more positive beer culture where women already are.