THIS IS A GID.
Persil laundry detergent asks young adults to “mess with life” and clean with Peril. Persil encourages young adults to become GIDs, aka Grime Infatuated Degenerates, who know that messing with life is part of the fun.
DP: Liam Rowley
Guerilla-style posters tease the GID* way and encourage people to mess with life.
Plaques will be placed in honor of GIDs* messes found in the wild, stating: “A GID* WAS HERE. APPROVED BY THE GRIME INFATUATED DEGENERATES ADVANCEMENT DEPARTMENT.”
TikTok #GIDsearch participants will win badges of honor that remove stains and biodegrade in the wash. Free badges of honor will also be given to GIDs* found in the wild.
Some behind-the-scenes from our shoot.