BESTIES ON A BUDGET.


Friendships should feel fulfilling, not financially draining. That’s why Kraft Mac & Cheese is helping to make hanging out more affordable.

BESTIES ON A BUDGET.


Friendships should feel fulfilling, not financially draining. That’s why Kraft Mac & Cheese is helping to make hanging out more affordable.


Introducing, Say Cheese: a pop-up Kraft Mac & Cheese restaurant that offers affordable variations on everyone’s favorite comfort food. Kraft will transform the most exclusive rooftop venues in NYC and LA in the early summer into inclusive, budget-friendly hot spots.

Influencers will be invited to share their experience.

Partnered bars will hand out invitations to enjoy secret menu items at Say Cheese, taking the party somewhere with good food (and maybe a little more affordable).

Fans of the budget-friendly recipes from Say Cheese can also customize their own, limited-edition Bestie Boxes online. Bestie Boxes will also include conversation starters to keep the party going.

Photos used to create Bestie Boxes can be opted-in to decorate Say Cheese.

Either in-person or over FaceTime, besties can spend time together over an affordable meal and some fun conversations.

WORK  //  ABOUT

WORK   //  ABOUT