PASS THAT S#!T.
In an oversaturated hot sauce market, Frank’s RedHot wanted to remind heat lovers about the original hot sauce they put on everything.
This S#!T was shortlisted at The One Club of Creativity’s Young Ones 2023 and the 2023 Radio Mercury Awards.
CW: Cara Litvack
AD partner: Ryan Murray
![](https://freight.cargo.site/t/original/i/f931f5bbf41a61b69901b47e69346077eff27235bbd616354b0a2a58babf0037/FranksRedHot_REFERENCEimages2.jpg)
Guerilla-style posters taunt viewers to scan with SnapChat – only to unlock an AR filter revealing the Frank’s RedHot bottle and hot sauce splats on everything.
![](https://freight.cargo.site/t/original/i/c98630825322662c6b6b46245bf3096939123e210d9121d3e7e9c0cd1bce7abf/FranksRedHotGame_REV.png)
Frank’s RedHot takes over Target’s Toys & Games aisle to announce their hottest new game: PASS THAT S#!T.
![](https://freight.cargo.site/t/original/i/6fcf6ebfdcf721e766f51eb24cd5dc5ed2acc0d5a13a00138d0e38d113a3f293/FranksRedHotProfanityFilter_REV3.png)
For 24 hours, Frank's RedHot will clean up Twitter with their Profanity Filter.