PASS THAT S#!T.
In an oversaturated hot sauce market, Frank’s RedHot wanted to remind heat lovers about the original hot sauce they put on everything.
This S#!T was shortlisted at The One Club of Creativity’s Young Ones 2023 and the 2023 Radio Mercury Awards.
CW: Cara Litvack
AD partner: Ryan Murray
Guerilla-style posters taunt viewers to scan with SnapChat – only to unlock an AR filter revealing the Frank’s RedHot bottle and hot sauce splats on everything.
Frank’s RedHot takes over Target’s Toys & Games aisle to announce their hottest new game: PASS THAT S#!T.
For 24 hours, Frank's RedHot will clean up Twitter with their Profanity Filter.