FOLLOW YOUR GUT.
In June 2022, Cara Litvack and I won the Young Shits brief asking us to reframe junk food from “bad” to, well, just food. A year later we revisited the concept and made it better.
Your gut is always right – so follow it to Five Guys.
DP: Liam Rowley
Written with Cara Litvack
![](https://freight.cargo.site/t/original/i/f794bb23063de5699ee4baa47ff252bb798d0b8f219db9d5d586feee29174783/OOH_Subway2_R2_brightraccoon.jpg)
![](https://freight.cargo.site/t/original/i/a43053e65fbed972b5f09e96a29a9563dce6813fc6e1401c7fae977308650949/OOH_Subway_R4.png)
![](https://freight.cargo.site/t/original/i/41858fc0fcfda69934c762576739543b04704711171b6fde4467a167b0ccde35/OOH_Outdoors_R1.jpg)
Some behind-the-scenes from our shoot.
![](https://freight.cargo.site/t/original/i/67d960d8f6adab6a5a57760be55adc5f095aa74b5030da50119b58e7d3b58c92/IMG_1912_FaceCovered_r1.jpg)
![](https://freight.cargo.site/t/original/i/cb03bd508a5a901f3f37f72c189183eec97f8151aa79967b97cb0d6a1c03667f/IMG_1911_FaceCovered_r2.jpg)
![](https://freight.cargo.site/t/original/i/c51158fb69e7097ccef3f82c9cb8ea10600d92b1b3ae1f44f0819d3bd5745a43/IMG_1937_FaceCovered_r2.jpg)