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FOLLOW YOUR GUT.


In June 2022, Cara Litvack and I won the Young Shits brief asking us to reframe junk food from “bad” to, well, just food. A year later we revisited the concept and made it better.

Your gut is always right – so follow it to Five Guys.


DP: Liam Rowley
Written with Cara Litvack

FOLLOW YOUR GUT.


In June 2022, Cara Litvack and I won the Young Shits brief asking us to reframe junk food from “bad” to, well, just food. A year later we revisited the concept and made it better.

Your gut is always right – so follow it to Five Guys.


DP: Liam Rowley
Written with Cara Litvack




Some behind-the-scenes from our shoot.

WORK  //  ABOUT

WORK   //  ABOUT