Instead of promoting red noses to put on your face during the COVID-19 pandemic, digital red noses were produced for Walgreens in support of Red Nose Day across SnapChat, Instagram and Facebook.
Social, print ads and digital OLVs were also produced to support the noses. The campaign saw 370,000 unique uses of the Red Nose on Snapchat, Facebook, and Instagram and raised 35 million dollars in donations for children at a time of great need.
How it works: https://rednoseday.org/unlock-your-red-nose
Case study video:
Post-production: Silver Spoon Animation