Red Nose Day | Walgreens

Adweek: “Walgreens Turns to Filters on Facebook, Instagram, Snapchat for Red Nose Day

Today Show: “Anne Hathaway talks about Red Nose Day to fight child hunger

Instead of promoting red noses to put on your face during the COVID-19 pandemic, digital red noses were produced for Walgreens in support of Red Nose Day across SnapChat, Instagram and Facebook.

Social, print ads and digital OLVs were also produced to support the noses. The campaign saw 370,000 unique uses of the Red Nose on Snapchat, Facebook, and Instagram and raised 35 million dollars in donations for children at a time of great need.

How it works: https://rednoseday.org/unlock-your-red-nose
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Case study video:

Post-production: Silver Spoon Animation