GET YOU FASTER.


While the Levi’s Red Tab member app was sleek, it offered few services unique to the platform.

We refreshed the app and reintroduced the program so that no matter your style or fit, a more personalized shopping experience was ready for you.

Get you faster – with Levi’s RedTab.


CW: Matt Genise

GET YOU FASTER.


While the Levi’s Red Tab Member app was sleek, it offered few services unique to the platform.

We refreshed the app and reintroduced the program so that no matter your style or fit, a more personalized shopping experience was ready for you.

Get you faster – with Levi’s RedTab.


CW: Matt Genise


New app design includes Red Tab Members only Moodboard collections to build wardrobes around your Pinterest boards or with AI, a FitKey for faster filtering and smoother shopping as well as an ability to “Shop on Red” with priority sales assistance when shopping in store.

Levi’s dressing rooms will be updated to promote the app, with special rooms reserved for those who are Shopping on Red.

Levi’s employees will be walking ads through the store with the QR codes on their back directing viewers to download the app.


Levi’s will sponsor pins for every style so that no matter what you’re looking for, Levi’s will show how their app can help get YOU faster.


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