MUSHROOMS AREN’T SCARY.
How do we show DINKs (double-income, no kids) that functional mushrooms are nothing to be afraid of – they can actually increase productivity and help you sleep better?
Photographer: Adrianna Favero
Props Stylist: Jillian Amos
Written with Cara Litvack
alice will invite pop-culture influencers to an event in Los Angeles around the season 2 premiere of The Last of Us. The pop-up will take visitors through a dark maze covered in overgrown mushrooms and cordyceps, leading to an exhibit of “zombies” who’ve eaten alice— only to be found solving complex equations and sleeping soundly, proving that mushrooms aren’t actually scary.
Some behind-the-scenes from our mushroom shoot.